Why Seventh Generation
We're glad that you've chosen to learn more about Seventh Generation. Our hope is that by sharing some simple information with you, you'll see how Seventh Generation products fit into an overall healthy lifestyle.
Seventh Generation's products include:
* Laundry Products
* Dishwashing Products
* Household Cleaners
* Household Paper & Supplies
* Products for Baby
* Feminine Care
These are available at local retailers, and through catalog and internet sellers.
But Seventh Generation isn't just another household products company. We create household and personal care products that are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your living home.
There can be enormous differences between mainstream products and those from companies like Seventh Generation. While most people know what "natural" and "organic" mean in terms of foods, many are just beginning to understand that there are similar choices to be made with other items they purchase, such as cleaning products.
The Seventh Generation Name
A lot about the company can be explained by our name, which comes from the Great Law of the Iroquois Confederacy.
"In our every deliberation, we must consider
the impact of our decisions on the next seven generations."
-From the Great Law of the Iroquois Confederacy
As a company, our primary goal is to make quality products in a way that considers the impact we'll have on future generations, from manufacturing to product use, disposal and education.
Click below to see a video that explains seven truths—values and beliefs—that guide our product development and business practices at Seventh Generation.
Video: Requires Flash Player
Our Approach to the "Fine Print"
To better understand the differences between Seventh Generation and other products, take a closer look at our packaging.
The next time you are in a store, read the label on one of our cleaning products. You'll see that we list all of our ingredients and what they do, even though there are no regulations that require us to do so. In fact, the cleaner aisle is the only area of a supermarket or grocery store where the products are unregulated.
You might also want to compare the instructions and cautions on the Seventh Generation product to one of our competitors. We think you'll find quite a difference, and see how our products can help contribute to a healthy lifestyle.
We hope that you'll try—or continue to use—Seventh Generation products in your living home.
